Wellfyn
A UI Case Study for Website and Mobile App Design
Overview
"Wellfyn is an AI-driven financial wellness platform designed to empower employees to take control of their financial health. By combining personalized financial tools, AI-powered insights, and educational resources, Wellfyn helps users manage their budgets, save for the future, and invest wisely.
Problem Statement
Wellfyn needed a cohesive and intuitive digital identity that aligned with its mission of financial wellness. The challenges included:
Establishing a strong brand identity through a well-designed logo.
Creating a user-friendly website that coeffectivelymmunicates Wellfyn’s services.
Enhancing mobile app screens to improve user engagement and usability.
Ideate
wireframing
Prototyping
Testing
Design Process
Logo Design
Explored multiple design concepts to represent financial growth and AI-driven insights.
Finalized a professional yet approachable logo that aligns with Wellfyn’s mission.
Wellfyn
Website Design
Mobile App Design
Learnings
Balancing aesthetics with functionality was key in financial platforms.
Iterative feedback and testing played a crucial role in refining designs.
Understanding user psychology helped create a more engaging experience.
Conclusion
The website effectively communicates Wellfyn’s offerings, improving brand credibility.
The new logo strengthened the company’s visual identity.
Mobile app enhancements led to improved usability and engagement.